Digital Agency Blogs

Digital agencies around the world have been doing a great job of sharing their research, ideas and personalities via blogs. Some tech companies, such as Mashable, set up a content forum to get their business going and got so many views that it became their business. Today Mashable has a number of verticals including social media, tech and gadgets, business and marketing, video, mobile, development and design, social good and start-ups. The publish reliable and informative content multiple times a day and market it via a variety of social online platforms.

We Are Social is a conversation agency based out of a few cities in Europe and Australia. They help brands to listen, understand and engage in conversation in social media. Their blog covers everything from trends to industry news and published research. Their news is multi-media and very interactive, making them a reliable, consistent and informative resource for brands and people interested in digital.

Econsultancy is a great resource for digital marketers. They publish news multiple times a day and offer seminars covering all of their specialties. Their articles tend to be quite general and therefore appeal to a wide range of people. For a blanket understanding of themes, news and industry best practice, they are a great place to start your day.

Recently one of Econsultancy's contributors, Matt Owen, wrote an article on Seven Ways to be a Blog Content King. Amongst his tips were:

1. Check out the competition

2. Talk about the tech

3. Keep things close to home

4. Get under the hood

5. Meet your heroes

6. Let off some steam

7. Have fun with it

There are a few common mistakes companies and individuals make when setting out to write a blog. First they promise to publish too often. If you set out to write every day knowing that that's going to be a real push for you, you are only setting your readers up for dissapointment. There is nothing worse than visiting a blog that has twenty posts for February and one for March. Be realistic about how much you can blog and then do it.

Another mistake is that blogs have to be corporate. Blogs should be informative and add value in some way, but they should be the less formal version of a company's website. They are where the company can express some personality, converse with their readers and have a little fun. Content doesn't have to be limited to industry news. You can talk about what your company is listening to, where its team members are going for the weekend and what their hobbies are. The idea is to balance serious content with light content.


------

Adaptive Consultancy is a London-based digital agency company specialising in website design, eCommerce, and internet marketing, including SEO, PPC and SMO. For more on digital agency visit www.adaptiveconsultancy.com/