Marketing in London- Which Agencies Are Doing What

London is a city full of opportunity. It is one of those ambitious places where in addition to housing all the head-honchos of the business world, it also houses a wide range of indies and start-ups. It is a city that attracts bright people with good ideas, which can make for very interesting dinner conversations. The point is, opportunities are around every corner. In the world of marketing here a few London agencies that are up to some good work.

Guerrilla Marketing:

Guerrilla marketing is a form of marketing that relies more on time, place and creativity than it does big budget. Campaigns can have a short lifespan, not dissimilar to graffiti to the art world. Hot Cow considers themselves an experimental marketing agency. They use non-traditional solutions to create high impact and highly targeted campaigns. From guerrilla marketing to buzz marketing, sampling, hit squads, PR stunts, experimental events and roadshows.

Video Production:

Television commercials have always been an effective for of advertising. Nowadays, a lot of commercials are being filmed for the web. An advantage of the web is that videos can be easily shared and spread across the internet. A lot of video production for the web is most effective when authentic. In other words, studies have shown that the online audience are more interested in seeing real people as opposed to flawless video production. Nutmeg do both- they film CEOs presenting a subject and they film professional looking commercials. They do everything from corporate videos to charity work, viral marketing to motion product shots to training videos.

Word-of-Mouth Marketing:

Every company in some capacity relies on word-of-mouth marketing. You can buy the biggest billboard, produce the most entertaining commercial or do the most creative guerrilla marketing, but at the end of the day it's people talking that brands rely on. Thanks to the surge of so many social media platforms, word-of-mouth has never been as easy to spread. One London agency making waves in this area is Wildfire. They help businesses identify their influencial consumers whose recommendations and opinions are heard by the thousands of people on social networks.

Integrated Advertising:

Integrated marketing or advertising agencies tend to be fairly big companies. The reason for this: you need a lot of people with a lot of different skill sets. You need to be able to offer your clients the option to do outdoor advertising, online, television, radio and print. With so many channels available, most people believe that integrated agencies are the future. More and more brands are going to want a presence across a variety of channels and platforms. While independent integrated agencies have a good shot, it's tough competition against well-established multinationals such as Ogilvy & Mather. Ogilvy & Mather have been making ads since 1948, in fact one of their founders, Mr. Ogilvy, wrote what most industry members consider the bible of advertising: Ogilvy on Advertising.

There's a lot going on in this city. Brands have their pick of agencies, and ambitious individuals have a lot to look forward to.


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Adaptive Consultancy is a London-based digital agency specialising in web development, design, ecommerce and internet marketing. Services include SEO, paid search, email and social media marketing. More on web agency London visit http://www.adaptiveconsultancy.com/website-design