Overcoming Resistance to Internet Marketing

For some time now, more and more businesses have been moving online. It seems that no matter what the industry, no matter what the product there is a place for it on the internet. Some businesses have been modelled in their entirety for the internet, ie. social networking sites, while others might use it as a place to market themselves. What's more important than what businesses are doing online, is what individuals are doing online. The amount of time the average person spends surfing the web is increasing every day. People go online to interact with friends, look things up, write, read, listen to music and watch TV. For this reason, consumer brands are starting to advertise their products on websites targeted at their demographic, develop strategies to interact with them on social media sites and even start taking their own websites and internet marketing efforts more seriously.

Despite this blatant shift in the marketplace, there are still a lot of companies who are resistant to using the internet to promote themselves and what they do. What might the reasons be for this?

1. Budget:

Price tends to be the deciding factor on whether or not to buy something. If you're a small company with little to no budget to spend on marketing, then the internet isn't something that you should shy away from but instead embrace. There are a ton of inexpensive, if not free, options for building your own website, just as there are plenty of ways to market yourself at no cost. Generally speaking, online marketing is more an issue of time than it is cost. Moreover, if you're a small business, you're not going to be competing with huge consumer brands with tons of money to throw at billboard, TV and radio advertising.

2. Competition:

Speaking of competition, while the internet may seem like a platform that most companies get lost in, it doesn't have to be. It is true that there are tons of brands talking about themselves on Twitter, or creating fun competitions on Facebook, but whose to say that you can't be one of them? Social media marketing requires more creativity than anything else. If you can entertain, inform and add value to public conversations then you shouldn't have a problem developing a solid following. And if the products and/or services you offer are good, then there's no reason why you shouldn't be able to start selling more of them.

What you might need rather than a big budget, is a bit of advice. Some tips on where to begin, tools to use and best practices to follow.


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Adaptive Consultancy is an internet consultancy London company that
specialise in website design, eCommerce, and internet marketing,
including SEO, PPC and SMO. Learn more at
http://www.adaptiveconsultancy.com/internet-marketing-consultancy